The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art

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Contents

Acknowledgments
1
1234
8
consumer esthetics
23
Criticisms and defenses of interpretive semiology
43
Preview
60
Chapter III
151
The joys and sorrows of consumption
158
sentimentality
169
Seven routes to interpretation
235
Conclusion
241
Stephen Bell and Mark W Grayson
277
Automotive signs in Two for the road
296
Major and minor uses of symbolic consumer
310
References
323
Index
353
Copyright

Epilogue
225

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