Political Judgment: Structure and Process

Front Cover
Milton Lodge, Kathleen M. McGraw
University of Michigan Press, 1995 - Human information processing - 313 pages
How are impressions about political candidates organized in memory? What is the nature of political group stereotypes? How do citizens make voting decisions? How do citizens formulate opinions about key issues and politics? The contributors to Political Judgment: Structure and Process reach answers to these questions that will substantially influence how the next generation of scholars working at the intersection of political science and sociology, and public opinion researchers more generally, go about their work.

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Contents

Stereotypic Accuracy in Judgments of the Political
The Relation between Political Attitude Importance
19
Toward a Procedural Model of Candidate Evaluation 111
39
Computational Experiments in Electoral Behavior 141
69
The AccuracyEffort
13
A Computational Model of
35
The Measurement
55
Bibliography 271
77
The Paraphrase of Satire II ii
60
The Imitation of Satire I ii
78
The Imitations of Odes IV i and IV ix
99
The Imitation of Epistle II ii
116
3
152
13
237
16
256
19
263

Contributors 303
3
Acknowledgements
ix
INTRODUCTIONS
4
The tradition
19
The Imitation of Satire II i
29
23
282
60
295
99
309
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